Online, virtual and in-person coaching options customized to fit your goals, time, skillset and budget.

You want a body you can be proud of, one that’s jacked, strong and allows you to perform at your best everyday, without giving up your priorities, all your favorite things, or living in the gym. Sound like you? Read on friend.


When we first started working together I was unsure how much I would be able to improve my powerlifting weights at my age and size. You made a number of improvements to my form, you focused on developing key muscles necessary for powerlifting and you really helped me with my focus, consistency, and confidence, and adjusted my diet to fuel my muscle development.

I appreciate you taking the time to explain the whys to me in order to better understand what exactly I should feel and look for.

My experience with you has been nothing short of fantastic. I would never have tried many of the exercises nor weights that we have done. You motivated me to go further and faster than I would ever have done on my own.

You are always positive, fun to work with. You inspire and motivate. You are a true professional and make programming adjustments regularly as required to ensure continued progress. Very knowledgeable!

-David Leach

BID HP is anything but cookie cutter

BID Manifesto

Everything starts with us getting to know each other and making sure we’re a good fit, that being said here are some things you can expect from me as your coach so you can start to get a sense of what it would be like to work together.

Personalized goal-oriented exercise coaching based on science, and proven real-world results over the last 20 years.

Holistic nutritional coaching and guidance that allows you to move forward without giving up your favorite foods

Accountability and support to keep you on track even in the most challenging of situations.

Your plan, coach(me) and habits at your fingertips anywhere in the world delivered via mobile and web app.

Habits built on small steps, for big change that’ll last a lifetime.

A bulletproof guarantee. If you stick to the plan atleast 80% of the time for the agreed period and you’re not satisfied with the end result I’ll refund your investment.

If you are …

  • Not afraid of getting strong

  • Willing to workout 3-4 days per week.

  • Open to new ideas, methods and working through challenges

  • Willing to use technology and apps

  • Willing to provide regular feedback through chat, text and/or video to guide the coaching process

  • Ready to be challenged.

Let’s get started!

Click the button below, fill out your application and book your no obligation strategy session.

Apply Now

Have questions?

Contact Me


1. Strategy session – We’ll discuss your goals, exercise history, preferences and decide how to move forward.

2. Assess and Setup – We’ll do a comprehensive movement assessment together, paired with a neuro-typing personality questionnaire to optimize your training experience. From this I’ll build out the best plan for your needs.

3. Train! – You’ll perform your scheduled workouts delivered weekly through the Truecoach training platform.

4. Coaching and Course adjustments – You’ll recieve daily feedback, support and coaching based on your observations, goals, and situation to always ensure you’re on track.


Honestly I was petrified of the gym, didn’t know any type of proper form and thought personal training was like a boot camp class that I was likely to die in. Now though I’m totally comfortable with the gym, the equipment and our training plan. You explain EVERYTHING which I love because I like to understand the why and how of what we are doing. You’re like a Wikipedia or google for health, food and exercise . You don’t have me do anything you don’t think I can handle. You have more faith in my poor old body than I do… but I can do it!

– I can lift more weight than I ever thought possible for my body
– I’ve lost a total of 48.6 lbs and gained a lot of lean muscle as well
– I eat healthier food options that keep me challenged and satisfied more than 80% of the time
– I drink so much more water than I used too
– I honestly love the time at the gym, I find these peaceful zenlike moments that I cherish
– I am more focused and organized than ever before in my life
– I have more energy naturally than I’ve ever had

To be “brutally honest”… I’ve given my full trust to a complete stranger who now feels like a friend/mentor. You’ve taken me a long way, shown me new ideas and helped keep me on track, encouraged, energized and guided thru the ropes of the scary gym. From douche bag moves to bro math, muscles with personality traits to some pretty amusing comparisons, you’ve shared so much insight to a world I’ve never known and now feels like a 2nd home.

You can honestly tell that this isn’t just a job for you, its a genuine passion that you have and it seems to come naturally. You’re a great teacher, motivator, guide, coach, trainer, the list goes on. You have more positive energy than I’ve ever seen!! I honestly couldn’t be happier with the recommendation to have you as my trainer. Best choice I’ve made in a long time. I would (and do) recommend you to anyone looking to improve any aspect of their physical life.

-Krissy Purdy